Top 5 Beauty Retail Apps on iOS in Romania for Q2 2021

In the second quarter of 2021, the top 5 beauty retail apps on the iOS platform in Romania showed a mix of trends in downloads and active users. Here’s a closer look at their performance based on data from Sensor Tower.

Notino: profumi e cosmetici experienced fluctuations in weekly downloads, peaking at 757 in the week of April 12 and dropping to 488 by the end of May. Weekly active users saw a slight decline from 3.2K at the start of April to around 3K by the end of June.

Marionnaud Romania saw a notable increase in weekly downloads, especially in mid-June, hitting 339. The app maintained a steady presence in the market, although specific active user data was not available.

Mein dm had relatively stable weekly downloads earlier in the quarter, with a slight decline from 181 in late March to 48 by the end of June. The app’s weekly active users showed minor fluctuations, maintaining an average of around 1.2K throughout the quarter.

Douglas Parfumerie & Cosmetice saw a rise in weekly downloads, starting with 40 in late May and reaching 117 by the end of June. This indicates growing interest and user engagement over the period.

FOREO For You experienced varied weekly downloads, peaking at 64 in early April and dropping to 8 in early June, before rebounding to 40 by the end of June. Its weekly active users also showed a slight decline, averaging around 140 at the start and end of the quarter.

For more detailed insights and data, visit Sensor Tower.